Branded Content
Sponsorships
Integrations
Product Placement
About Me
Susan Webber Gatto
Trusted Dealmaker in Branded Content, Integrations and Product Placement
917-318-6999
Following an extremely successful career in Print including 10 years at Conde Nast as an Associate Publisher, Advertising Director and Executive Beauty Director across multiple titles in the Young Women’s/Contemporary Lifetstyle genre, I made the move to TV landing at A&E Networks as VP Business Development for Lifetime progressing to VP of Branded Content across the A&E Programming Portfolio.
Since my time at A&E I have been successfully consulting for both brands and content providers. My work revolves around branded content, sponsorships, and content integration opportunities. Such arrangements—when properly conceived and implemented—can drive incremental revenue on both sides of a deal. Working with production companies, networks, and new ventures, I strategize on go-to-market positioning for client supplied, co-produced and fully financed programming.
"Susan is equally comfortable with network execs, producers, and brand marketing partners, speaking all three languages, making her a valuable asset to help bring partners together to deliver results."
Christian Murphy / SVP Head of Enthusiast Programming / A + E Networks
"Susan operates at a high strategic level, and is amazingly creative with an ability to align a brands messaging with content in a unique and contextual way."
Evan Sternschein & Aymon Demauro / Principals / ADM Schein Media, LLC
TESTIMONIALS
"Susan is equally comfortable with network execs, producers, and brand marketing partners, speaking all three languages, making her a valuable asset to help bring partners together to deliver results."
Christian Murphy / SVP Head of Enthusiast Programming / A + E Networks
"I worked with Susan on 2 seasons of American Beauty Star and she over-delivered time and time again securing over 3 million from sponsors like Revlon, Microsoft, and Wix just to name a few. In addition to securing significant sponsorship revenue, Susan also managed very sensitive brand relationships."
Ross Elliot / Chief Creative Officer / Animal Farm Creative Agency
"I've worked with Susan many times over the past 5-7 years. Susan is great at bringing opportunities to life and is always collaborative and solution-minded in seeing things through to the end with the best outcome."
Chris Specht / Rights & Partnerships / United Entertainment Group
NETWORK PARTNERS
BRAND PARTNERS
